Everything You Need To Know About Tracking Pixels

Let’s talk about tracking pixels.  What are they? How do they work and how can you install them in eboov? Let’s start with definitions.

What Are Tracking Pixels? 

Let’s say you want to generate data from an email or website for an online marketing campaign. You can install a pixel graphic to track metrics like web traffic, user behavior and conversions. This pixel graphic is called a TRACKING PIXEL. 

Also called a marketing pixel, a tracking pixel is a graphic with really small pixels (1×1) that you can install in the HTML codes of your marketing mediums to track relevant metrics. This could  be anything from your digital ads to your website and emails.

How Tracking Pixels Work

A tracking pixel It is a snippet of a HTML code. It works by activating to track relevant marketing metrics when a user performs an activity like opening an email or visiting a website. 

When you add tracking pixels in the HTML code of your website or in an email, an external link to the pixel server is included in this code. When a user visits your website, their browser interprets the HTML code, clicks on the external link, and sees the hidden graphic. The server records then this information in the log files and and helps you access information like:

  • If your visitor is using a mobile device or a different operating system. 
  • Screen resolution of the device used.
  • Actual activities on the website during the browsing session.
  • The IP address of your visitor and even the time they visited your website or read your email.

Why Is It Important? 

It’s true that tracking pixels are tiny bits of code and tiny-sized pixel images. But If you install tracking pixels properly, it can help you:

  • Optimize your websites
  • Optimize your ad campaigns
  • Build a well-targeted audience
  • Boost your web conversion rate 
  • Keep track of your audience base
  • Make informed marketing decisions

In the end, all that helps you market better and run a successful business. 

More Facts About Tracking Pixels

Tracking pixels are just one of several other types of pixels that serve the same purpose of tracking marketing metrics on websites and other marketing mediums. Here are some other types of pixels:

Retrieving Pixels 

Mostly used by digital marketers primarily to track user behavior on websites.

Conversion Pixels

This is often embedded in the code of an order page or email to track sales generated from an ad campaign. 

Facebook Pixels

This pixel primarily allows websites to optimize Facebook ad campaigns and track Facebook ad conversions.

Cookies and tracking pixels have very similar functions and are often used together. So it’s really easy for people to mistake the two of them. For clarity, here are two differences between the two: 

Cookies are limited to devices Pixels can follow users across devices
Cookies can be cleared by users Pixels cannot be disabled by users.

Using Tracking Pixels on eboov

Now that you know everything you need to know about tracking pixels, what does it have to do with eboov? It’s this – If you want to track these metrics with eboov, you can! Installation is super easy with eboov. We have built-in tracking pixel integrations for the following platforms:

  • Google
  • Facebook
  • Pinterest
  • Snapchat
  • TikTok
  • Twitter
  • Bing

So if you use any of these mediums with eboov, you can keep track of the metrics that are important to you to drive your marketing decisions. eboov also has a trademarked in-video conversion technology that simplifies your sales funnel and helps you generate more leads. 

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