Video Marketing

The future of video advertising on social media: Trends to watch for in the next year.

Video is a compelling medium. Social media is highly engaging. Combining the two makes video advertising on social media one of the most powerful tools …

Video Marketing

Finding the sweet spot: How long should your video ad be?

The length of your video advertisement makes all the difference in how your ad performs on social media.   If it’s too long, it may lose …

Video Marketing

How to optimize the performance of your social media video ads.

You’re creating videos to promote your business on social media. But how do you know if they’re working? Or what exactly is working for them? …