The future of video advertising on social media: Trends to watch for in the next year.

Video is a compelling medium.

Social media is highly engaging.

Combining the two makes video advertising on social media one of the most powerful tools in the marketer’s toolkit, and it’s expected to continue to grow in the future.

Advancements in Technology

Advancements in technology, such as 5G networks, Artificial Intelligence (AI), Virtual Reality (VR) and Augmented Reality (AR) will impact the future of video advertising on social media.

For example: 

  • VR ads will enable more immersive and interactive video experiences.
  • AI will provide businesses with the ability to deliver more personalized and relevant content to their target audience.
  • 5G networks will allow for faster streaming and downloading of videos, improving the overall user experience.

Increased Focus on Storytelling and Creativity

Social media platforms are placing a greater emphasis on storytelling and creativity in video advertising. Brands can leverage this trend to create more engaging and memorable video ads that resonate with their target audience by using storytelling techniques  and creative visuals.

Brands should focus on creating compelling stories that are relatable to their target audience, and that can elicit an emotional response.

Influencer Marketing and User-Generated Content

Influencer marketing and user-generated content in video advertising is another growing trend in the social media marketing space. 

Influencer marketing allows businesses to reach a wider audience and increase brand credibility and trust with consumers through partnerships with popular social media influencers.

User-generated content can be used to increase brand credibility and trust with consumers, as it provides a more authentic and relatable representation of the brand.


It is important to stay up to date on the latest trends in video advertising on social media. The landscape is rapidly evolving with new technology and trends.

Experiment with these trends in your video ad campaigns and stay ahead of the curve in the ever-evolving world of video advertising on social media.

To learn more about the future of video advertising on social media, take a look at these resources:

For hands-on support staying ahead of the curve with your video advertising, watch our demo.