How to optimize the performance of your social media video ads.

You’re creating videos to promote your business on social media. But how do you know if they’re working? Or what exactly is working for them?

These are important questions to be asked. The bad news is that there is no single way to guarantee any marketing is the best marketing – there are multiple variables and each business is different.

The good news is that there is one very effective way to determine what elements are working best (or not working at all) that you can start utilizing today! 

It is A/B testing. Armed with the results of your testing, you’ll know exactly how to optimize future videos.

What is A/B Testing?

A/B testing is a method of comparing two versions of a marketing product (web page, email, video, etc) to determine which one performs better. 

For video marketing, A/B testing would involve creating two videos, with one difference you want to test out. One version would go to half your audience and one to the other half. Then you could see which video gets more engagement and leads to more sales.

You can test as many different elements of your videos as you like until you know exactly what makes an effective video campaign for your business.

With A/B testing you can:

  • Identify which elements of a video ad are most effective, such as headline, call-to-action, images, videos, etc.
  • Increase engagement and conversions by identifying the elements that are resonating with the target audience and incorporating them into future video ads.
  • Improve ROI by identifying the most effective elements and optimizing them for better performance.

How to Conduct A/B Testing For Social Media Video Ads

Follow these steps for conducting A/B testing for social media video ads:

  • Define the goals and objectives of the test.
  • Create variations of the video ad.
  • Choose the appropriate platform for the test.
  • Set up the test.
  • Send one variation of your video to half of your list and another variation to the other half.
  • Analyze the results.

Tips for implementing effective A/B tests:

  • Choose the right elements to test, such as headlines, images, videos, CTA, etc.
  • Set clear goals and metrics for testing, such as click-through rate, engagement, conversion rate, etc.
  • Analyze and interpret test results, and use the data to make informed decisions.


A/B testing is the most effective way to optimize the performance of social media video ads.

Start incorporating A/B testing into your video ad campaigns to improve the performance and ROI of your campaigns. 

A/B testing is an ongoing process, the more you test, the more you will learn about your audience and the better you can optimize your video ads.

Need some help with your video marketing campaign? Watch our demo.