Webinars are a great way to reach out to prospects and customers. They also can act as a powerful tool to build your brand and increase sales.
According to Mark Bornstein of ON24 (on b2b marketing), modern webinars involve more interactive presentations. These interactive experiences aim to make your audience members take any actions, such as subscribing or buying a product.
You can make sales and increase your revenue by having the right webinar content at the right time. When you prepare for, promote, and execute them correctly —and in the right order—you can generate more leads and sales.
How to Run Effective Webinars That Lead to Increased Sales
A webinar is a great way to attract new customers, build your list, and sell more products. However, if you’re not careful, it can also turn into a boring, one-way lecture that no one will want to attend.
Your webinar should focus on providing a solution for your customers’ and prospects’ pain points. You want to inspire them with a call to action that gets them excited about what you are offering.
Here are some fool-proof steps you can take to ensure your webinar is successful:
Use an Engaging Title
Marketing experts emphasize the importance of using engaging titles to attract as many participants as possible. You can apply the following formulas when writing titles.
- Include lists. Lists give people a quick overview of what the webinar is about.
- How to. Titles beginning with this phrase will show your expertise and tell attendees they’ll walk away with something new.
- Use 101. When you want to attract a new audience or cover an emerging topic, provide baseline information to pique their interest.
- New. This is especially effective when there’s a fresh or new angle on the problems your prospects and customers face every day—in other words, how they can improve their lives by using what you offer.
- Incorporate trends. Be in the know. Gain an audience by analyzing trends to help prospects recognize and respond to trends in their industries.
Promote Your Webinar
Social media channels are the best medium to promote your event and encourage signups.
Use social media to share links about your upcoming webinar — on Facebook, LinkedIn, Twitter, and other sites where your target audience spends a significant amount of time online.
If possible, get industry experts in your field or industry to talk about your upcoming event. There’s a high chance that their followers may also be interested in attending.
Additionally, you can get involved with community groups interested in topics within your industry. Connecting with people who understand your niche makes sharing information about the upcoming event easier.
Craft a Compelling Email Series
Leveraging your email newsletter is a great way to ensure people read your webinar’s landing page. This method can work well if you already have subscribers on your list.
Having a list of subscribers will come in handy because these subscribers have already shown interest in your product. Using this method ensures you gain email leads easily. The chances that these people attend your webinar are higher, too.
How can you leverage this method to your advantage?
You need to create a compelling email about your webinar with an engaging subject line. An attractive subject line increases the chances for people to read your email and click the call to action button.
Create a Sales Funnel
Creating a powerful sales funnel is essential to the success of your webinar. A good webinar will have several steps that lead to the webinar itself, which can be broken down into three steps:
- Lead generation
- Prospect qualification and nurturing
- Closing deals
The more you understand the needs of your target audience and your organization’s goals, the better you’ll be able to create an effective sales funnel for your webinars.
Design the Perfect Landing Page
The landing page is where people land after registering for your webinar. It’s where they can opt-in for more information or download your content.
Your landing page should include
- A description of what you’ll cover in the webinar.
- Why people should attend.
- All the details needed to register for the webinar.
The best landing pages are designed specifically for each webinar you run, so make sure you spend some time on this before launching any campaigns.
The page should also clearly explain how much time will be spent on each portion of the program. This way, attendees can know how much time they need to allot for your presentation.
Drive Conversions with a Call-To-Action (CTA)
Provide a clear CTA. This is the most vital part of any presentation because it prompts people to take action after the event ends.
Your CTA should include a specific call-to-action that clearly states what participants need to do next — downloading a resource or registering for another event. Provide multiple options for people who want more information or want to sign up for something.
Let eboov Create Webinars For You That Sell
I’ve talked at great length about how beneficial webinars can be.
Not only can they effectively market your product and connect you with potential customers, but they show prospects how your services can solve their problems, which in turn, leads to brand trust, loyalty, and repeat business.
That’s a win/win in my eyes.
Are you ready to create a showstopping webinar that sells?
Watch the eboov demo video to learn more and get started on your conversion journey today!
