Billions of people watch video content online, and the numbers continue to grow yearly. Video content has become a gold mine, whether it’s for entertainment or education.
How we use video to increase search engine results has changed dramatically.
So, how do you make your video memorable in a sea of more than 500 hours worth of new videos uploaded every minute?
Video SEO is the solution.
Optimizing your video content can boost your search engine rankings and enable you to reach a larger audience.
In this blog post, you’ll discover the basics of optimizing your videos for search engines.
How to Optimize Your Video Search the Right Way
Optimizing video for search engines is important, but many overlook this important step.
Conduct Extensive Keyword Research
Before you work on your video, it’s important to know the information your audience needs. Why go through all the trouble of creating, editing, and uploading videos if no one will watch them?
A smart video marketing strategy starts with conducting thorough keyword research.
When researching keywords, pay attention to the following factors:
- How are people likely to search for the terms
- The competition
- Keyword volume
For Google to index and rank your video, you need two things:
- People looking for information about this topic on Google. Unless people are searching for your video topic on Google, no one will watch it, even if it ranks.
- Your chosen topic is well-suited for video content. Most users prefer watching a video on the topic over reading information about it.
Keyword research tools can help you find topics your target audience finds interesting. You can then sort through those keywords to find ones with video intent.
Searching for keywords is the quickest way to filter through them.
If a video appears on the search engine results page, it’s possible people searching for that keyword are seeking information with the intent to watch.
Optimize Your Video Title With Keywords
Search engines consider keywords important in video rankings, so the title should closely match what viewers want to find.
Search bots read the titles of videos to understand what each video is about.
Afterward, they use that information to determine which queries should be used to rank a given video.
Therefore, make sure your video title includes the primary keyword. Doing so ensures it appears in search results and reaches a wider audience.
While it’s important to include relevant keywords in your video, you don’t want the focus of your video to be solely on keyword density.
Here are a few tips for crafting SEO-friendly titles:
- Use the right keywords, and titles that pique the interest of your readers.
- Aim for short titles that get to the point. Place key information at the beginning.
- Save branding and episode numbers for the end of your video.
- Ensure your video titles aren’t cut off in the search results, suggested videos section, and mobile.
Tag Your Video With Relevant Categories
Include keywords from popular categories in your video’s title and description to maximize your video’s visibility on search engines.
Video tags can help people find your content and give viewers a better idea of what a video is about. By adding relevant tags combined with the video’s title, description, and subtitles, you can improve its chances of ranking higher in search engines.
Video tags help Google identify the purpose of each video and pair it with relevant search queries.
Google also recommends ‘related videos’ to users by referencing the video tags.
It’s important to make sure, however, that your tags are relevant and appropriate. If they aren’t, you risk having your video content blocked or flagged by search engines.
Add Subtitles Using an SRT File
What’s an SRT File?
SRT stands for SubRip text, a file format containing information about a video’s subtitles.
Google’s algorithm cannot accurately interpret videos and pictures, but it can process text or code. Adding captions to your video can improve its search ranking.
Furthermore, not having subtitles may cause you to lose part of your target audience. Many people prefer watching videos with the sound turned off. Using subtitles is a good way to reach this audience.
Optimize Your Video Descriptions
The video description is the equivalent of a meta description. Search engines use the keywords in a video’s description to decide which queries to rank for.
But don’t stuff the description with keywords. Search bots pick up on keyword stuffing, so adding too many keywords to your videos can negatively impact their performance.
Instead of stuffing your description with keywords, weave them in, so they sound natural. Also, add your primary keyword at the beginning of your description.
Your Videos Deserve to Be Seen
Video SEO is extremely important for improving the visibility of your videos on search engines.
Taking time and effort to ensure you implement tips that will help improve the longevity and success of your video content is crucial.
eboov is here to help you achieve this!
If you’re ready to take your marketing to the next level and have your videos not only seen but talked about, click here and get started on your ebook journey today!