Video Marketing

Using video ads to increase website traffic and conversions: How to measure and maximize ROI

Video advertising is a powerful tool to increase website traffic and conversions. Videos are getting viewed on social media platforms like never before, with the …

Video Marketing

Maximizing Reach: Tips for targeting your social media video ads to the right audience

You can put a lot of time, resources and energy into creating video ads for social media, but how do you make sure they are …

Video Marketing

Measuring the ROI of your social media video ad campaign: Best practices and metrics to track

How do you know if your social media video ad campaign is working? The short answer is data. Tracking and measuring the return on investment …