When it comes to content that entertains, educates and truly engages your target audiences — video is pretty much at the top of the list.
Yes, you need good copywriting and those little memes can help boost your following to a certain degree, but creating videos has been proven as one of the most effective ways to market your business.
With that said, if you’ve never tried it before, it can feel a little intimidating to tackle.
From all of the different tech options, to the prospect of putting your own face or voice on camera, down to all of the different types of videos you can create – it can feel like a lot.
But if you’ve ever watched a Tiktok video or an Instagram reel, you cannot deny the power that video can have in business, so it’s worth trying, isn’t it?!
Video Marketing In A Nutshell
Hubspot defines video marketing as using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.
Simply put, video marketing is marketing your business through videos.
Back in the day, we consumed plenty of video advertisements through TV commercials, but today, the experience feels a little more intimate.
And when it comes to producing that content, it can also feel a little overwhelming trying to think about putting yourself out there in the sea of brands and companies vying for viewer attention.
Standing out from this crowd requires an understanding of content strategy, digital marketing, and technical know-how.
Why Every Business Should Use Video In Their Marketing Strategy
According to recent reports, the amount of online videos people watch has almost doubled since 2018, with 81% of marketers reporting that video has a direct, positive impact on sales.
That is just a data-driven way of saying businesses can no longer ignore video marketing because it has become a force to be reckoned with.
As digital natives enter the consumer market, businesses have no choice but to adopt video marketing to target the new demographic which lives for short-form content on platforms like Instagram, Tiktok, YouTube, etc.
If you’re still not convinced, here are four key consumer research findings to help you change your mind:
- 96% of consumers have watched an explainer video to learn more about a product or service.
- 88% of consumers were convinced to buy a product or service by watching a brand’s video.
- When asked how they’d most like to learn about a product or service, 73% of consumers said they’d prefer to watch a short video.
- Consumers are twice as likely to share video content with their friends than any other type of content.
So then you might wonder — how can I harness the power of video marketing in my business?
Four Ways You Can Infuse Video Into Your Marketing Strategy
There are literally SO MANY ways to utilize video in your business, but since the point of this article is not to overwhelm you – we thought we’d stick to our top suggestions for how to harness the power of video marketing.
So, here is a breakdown of four ways that you can infuse video into your marketing strategy!
These are exactly what they sound like! Explainer videos explain a product, service, or concept in a way that the audience can easily understand.
These videos are informative and often help the audience solve a problem, or answer their questions.
Ideal Placement: Landing pages, website home page, product page or social media channels
Optimal Video Length: 2 to 3 minutes
Case Study & Testimonial Videos
Testimonial videos are customer testimonials captured on video.
Having the customer explain how your product or service solved their problem can be a great way to gain customers’ trust and build credibility.
Similarly, case-study videos deep dive into customer challenges and explain how your business solved the problem with the results achieved (in graphics and narratives).
Ideal Placement: Website home page, dedicated page, product page, social media channels, email marketing
Optimal Video Length: < 4 minutes
If you want your product to be the star of your show, you should try out product videos!
Product videos explore your product, its features, and benefits through introductions, launches, demos, tutorials, walkthroughs, etc.
Yep, these videos are all about your product, and they bring your audience closer to the product by helping them see it in action.
Ideal Placement: Product page, social media channels, ads, email marketing
Optimal Video Length: It depends! A quick demo can be <1 min, while an in-depth tutorial can take up to 15 minutes.
Use brand videos to promote your company, share your values and improve brand awareness.
These videos usually involve a lot of storytelling to humanize your brand and build a lasting relationship with your customers. Behind-the-scenes (BTS) videos, company culture videos, live streams, webinars, events, etc., can help with your branding efforts.
Ideal Placement: social media channels, website homepage, blog, paid media, email marketing.
Optimal Video Length: 1-2 minutes, but long-form videos like webinars can be up to 30 minutes.
These are just a few suggestions of how to get started but there are so many different ways to harness the power of video marketing.
With that said, when you put so much effort and resources into creating video content, you also want to ensure that your intellectual property is protected.
It is easier than you might think for hackers to swipe your content and it is devastating when it happens.
Eboov is a SaaS company offering premium video hosting services for business owners and entrepreneurs looking to host ad-free, DRM-protected videos.
DRM, what’s that?
So, most videos you host with other companies can easily be downloaded from the internet using illegal software or extensions. DRM (digital rights management) protection keeps your videos safe so that you can turn your videos into a lead magnet or sales funnel in minutes.
Eboov also provides in-depth video analytics to track every view, click, lead, and sale.
But what’s more, you get custom, mobile-friendly lead-gen forms that integrate with major CRMs or merchant account gateways to allow viewers to subscribe without ever leaving the video.
Watch the DEMO to see how Premium DRM Video Hosting With In-Video Conversions™ can take your video marketing strategy to the next level!